American Girl x Megan Moroney Fan Outfit Appears Online

    If you love American Girl and country music, you may be in for a treat! A collab with CMA winner Megan Moroney is coming later this year, according to a gray market listing that was recently sold online. Moroney is signed through Sony Music Nashville/Columbia Records, and the press release describes her as a multi-platinum country singer-songwriter. Her breakout song was "Tennessee Orange," and her 2024 album "Am I Okay?" debuted in the Billboard 200 Top 10. She has more than 3 billion global streams and won New Artist of the Year at the 2024 CMA Awards, plus New Female Artist of the Year at the 2024 ACM Awards.

The image that appeared on eBay earlier this month

    An unannounced American Girl outfit appears to have surfaced online: the Megan Moroney Fan Outfit, a country-pop inspired 18-inch doll outfit connected to Moroney. The listing has since disappeared. It is unknown whether the item sold or was taken down by the seller, eBay or Mattel, but the photos showed boxed American Girl packaging, making this look like an upcoming official release rather than a custom or fan-made item.

    The outfit includes a pale blue gingham set with silver boots, matching Moroney’s soft blue "emo cowgirl" aesthetic. The packaging also appears to use her name directly, which suggests this is a licensed collaboration rather than a generic country singer outfit, though it is marketed as a fan outfit, suggesting it isn't necessarily inspired by the singer's on-stage persona.

    This is an interesting direction for American Girl. AG has been leaning into collaborations lately, such as the "K-Pop Demon Hunters" dolls and the ongoing Disney line. American Girl has played in this space before, but usually through fictional or generic doll-world versions of music and performance. Tenney Grant (released in 2017) was AG’s singer-songwriter character, complete with guitar and Nashville-style storytelling, while the Truly Me Style Flips outfits included reversible concert and cowgirl looks that already felt like tiny stage costumes. The Megan Moroney Fan Outfit would be a step beyond that: not just a country-pop inspired outfit, but a licensed fan fashion piece tied to a real artist.

    There’s also a funny little American Girl connection here: Moroney told PEOPLE in 2025 that Olivia Rodrigo was at the top of her dream collaboration list. Rodrigo, of course, is known to AG fans as Grace Thomas in the 2015 American Girl movie "Grace Stirs Up Success". So somehow this rumored outfit manages to sit at the intersection of modern country music, AG’s past music dolls, and one of the brand’s most recognizable movie alumni.

    

Photo by Cece Dawson

Whether this does get officially released, is sold exclusively at Moroney's concerts, or perhaps the Nashville store, I’ll be curious to see whether AG treats it as a one-off celebrity fan outfit or the beginning of a new kind of music/pop culture collaboration. Either way, between Tenney, Style Flips, and now Megan Moroney, AG clearly has not fully left its tiny concert era.